While the majority of UK employers (73 per cent) described their organisation’s financial performance as steady or growing, 28 per cent reported it is declining or uncertain. Thirty-nine per cent of UK employers plan to add new employees in 2011 with a mix of full-time, part-time, contract or temporary workers and interns. One-in-five (20 per cent) plan to add full-time, permanent staff.
“Employers are hiring again, albeit at a guarded pace,” said Tony Roy, President of CareerBuilder EMEA. “Our survey and job posting activity on CareerBuilder.co.uk point to gradual, moderate improvements in the UK job market in 2011. We’ll see more jobs added across a variety of industries, but it will still be a highly competitive job market.”
Top Functional Areas Employers Are Recruiting for in 2011
UK employers are focusing on functional areas that have the greatest impact on revenue first. Creating new efficiencies, driving innovation to open new revenue streams, extending customer reach and strengthening customer loyalty are among top priorities within organisations. Technology is the number one area cited for hiring with one-in-five employers planning to add headcount:
- Technology – 20 per cent
- Sales – 18 per cent
- Engineering – 14 per cent
- Creative/design – 12 per cent
- Customer service – 10 per cent
- Marketing – 8 per cent
UK employers also reported the need for workers to fill what they consider emerging positions within their organisations. Green jobs, or environmentally-focused positions, were cited most often in terms of new opportunities followed by positions centered around global relations, social media, the use of mobile technology and cyber security.
Temporary or Contract Hiring
Businesses will be relying on interim solutions to help shoulder growing workloads. Eighteen percent of UK employers plan to hire temporary or contract workers to help supplement leaner staffs.
In addition to seasoned workers, employers will be investing in the next generation of talent for their organisations. Thirty-one per cent of those hiring plan to recruit recent college graduates in 2011.
Twenty-seven per cent of UK employers are concerned that best talent will leave their organisations once the economy improves, as heftier workloads and longer hours take their toll on worker morale. Thirty per cent said they will increase compensation for their existing staff in 2011 with the majority estimating the raise will be three per cent or less. Twenty-two per cent of those hiring will provide higher initial job offers to job candidates with most increases likely falling within the same 1 to 3 per cent range.